Giada Pasini

“Photography is beautiful because there will never be one shot the same as the other.”

In this article, Intercru speaks with Italian photographer about her journey to becoming a fashion photographer.

Intercru: Where are you from? Where do you live and work now?

Giada: I was born in Cesena in Emilia Romagna. I am 25 years old.

I work as a freelance photographer. I take photos both in my city and all over the world. Photography has taken me everywhere, in particular I shoot my fashion editorials in Milan.

How did you get started as a photographer?

My story is unusual. I picked up my first camera when I was 19 years old. My parents gave me a Nikon D5100 for my birthday. At first I used the camera for fun. Then, at the age of 20, I fell ill with depression because of so much stress caused by various things. I literally could no longer stand upright. I had a particular form of vertigo. The floor always felt unstable; it was like being on a moving boat every day.

My life was never the same. I had stopped everything and I couldn’t even leave the house. After so many doctors visits, the dizziness did not go away. I thought it was all over until I decided to take my camera in my hand again. In that moment something magical happened. When I held my camera in my hands, my head did not spin. The world was still. The floor was still. There was only me, the camera and the subject of the shot. I realized that the camera was my medicine. I just needed to live my life with the camera in my hand.

That’s how it all started.

The first thing I did was start saving money for a reflex camera. I wanted good image resolution.

I immediately felt the need to create a photographic exhibition that would tell my past story. I started to love portraits through the photography of Alessio Albi. Portraits are my favorite type of photography.

What do you do to find creative inspiration?

My photographic inspiration comes from my mental confusion. This confusion can also be seen in my Instagram feed. I hate to use the same photo filters over and over again. I go from editorials with colorful clothes to black and white portraits.

I look at social media, magazines, nature and I observe everything around me. Over time I have learned that in order to realize my ideas I needed a model, a stylist, and a makeup artist. That is to say, I needed “fashion.” Fashion photography is the one that most reflects me. It allows me to express in different shots my bizarre ideas. "My fashion” has to be reality. I don’t like photo editing, I don’t follow the rules of photography. Post-production of my photos is always very simple. Everything has to be done on the spot.

What are the types of emotions you try to convey in your photos?

The emotions that I want to convey through my photography are the ones you feel when you find yourself at a flea market: simple clothes of little value but interesting so a simple but striking photograph without excessive photo retouching. Also in a flea market, in the middle of a pile of clothes the more you look, the more you dig deep, the more beautiful things you find. All this I associate with “the search”…a difficult but stimulating search. The awareness that the deeper you look, the more strange and different ideas will come to your mind.

What’s your favorite part about photography?

The best part of photography is the ability to freeze an idea in a few shots. It’s a trivial answer, I know, but I think this is it.

Photography is beautiful because there will never be one shot the same as the other. You can copy some shots but you will never get the same result. It’s always different. That's what makes the shots of those who make them unique.

Photography is to always keep your creativity on, to make sure that your mind never stops.

Photography gives emotions to those who make it and those who watch it. I think this is a great power.

What do you hope for the future of your photography?

Now I am happy with what I have achieved so far. I’ve shot in Milan and Paris. My editorials have been published in international magazines but I still have a long way to go. It is a difficult path.

In the future I hope to become a great fashion photographer...my imperfect fashion photography. It is a wish of many and few realize it but I want to believe it. Now I am nobody but maybe one day I am someone...