The World Deserves Witnesses
Iconic camera brand Leica drops their first global campaign in over a decade
Leica’s latest campaign, “The World Deserves Witnesses,” is about celebrating the eye-witness accounts of history. The campaign, created by the agency TBWA\Paris, reflects on the moments that have changed our world.
In their own words: “Today, as for more than one century, Leica keeps celebrating the witnesses, the ones who see the everyday beauty, grace and poetry, and the never-ending irony and drama of our human condition, and bring their cameras to the eye in order to frame it and capture it forever.”
To see more Witness accounts, check out Leica’s website.
Credits
Director Global Marketing and Communication: Andrea Pacella
Global Director Brand, Partnerships & Accessories: Jérôme Auzanneau
TBWA\Paris: Renaud Berthe, Matthéo Pressmar, Alexandre Stachowiak
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Associate Creative Director: Philippe Rachel
Associate Creative Director: Carl Härborg
Art Purchase: Elise Kubler, Isabelle Jaubert
Legal: Caroline Paillard
Postproduction: Eléonore Girard
Sound Production: \Else
Composer: Niccolò Pacella
Head of Music and Sound: Olivier Lefebvre
Sound Director: Fabrice Pouvreau
Sound Engineer: Alexandre Robieux
Photographers: Emily Garthwaite /Institute, Kai Wiedenhöfer, Sarah G. Ascough, Stephen Vanasco, Chris Suspect, Véronique De Viguerie, Justin Mott, Gabriele Micalizzi, Eolo Perfido, Craig Semetko, Jonathan Eden-Drummond, Christian Werner, Godong/ Getty Images, Hulton-Deutsch Collection/ Getty Images, Dotan Saguy, Brian Otieno, Joel Meyerowitz, Pierre Belhassen, Matt Stuart, Bree Garcia, Bruce Gilden / Magnum, Frédéric Lanoizelé, Richard Tsong-Taatarii, Damir Sagolj, Jasper Doest, Joshua Buana, Sylvestre Dedise, Lutz Müller, Emil Gataullin
Cover Photo: From photographer Pierre Belhassen’s personal project “Color Walk”
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